Social Media Strategy

Toronto Tool Library (2013 – 2014)ttl_fb_avatar

Digital Media & Community Manager 
Non-profit, Sharing Economy project

  • Led digital media strategy: including social media, e-newsletters, blogs & website redesign (launched August 2014)
  • Manager of crowdfund campaign to raise funds for second Tool Library location, reaching above goal of $16,000+
  • Surpassed metric goals: 30% increase of followers across digital assets and 55% increase of online sales in first 3 months
  • Received Google Ad Grant for non-profits of $120,000 annual advertising budget & increased SEO in Google search results
  • Produced viral video with 16,000 views & thousands of votes, winning the Live Green Toronto Award

 

 

“Orangutan Guerillas” (2013)OG pic

Digital Media Strategist 
Documentary Film

  • Developed strategy for Indy film contest called “Cinecoup,” increasing fan base and engagement for film “Orangutan Guerillas” over 10 week period
  • Selected as Finalist of CineCoup contest, only documentary to be selected
  • Co-produced rich media content, including weekly videos, pictures and more
  • Organized live event with “Live Tweeting” to raise online & offline engagement

DeforestACTION (2012)deforestaction_logo

Online Campaigner 
Non-profit, Borneo anti-palm oil campaign

  • Awareness & Fundraising campaign for DeforestACTION, a project with TakingITGlobal to spotlight destructive palm oil plantations in Borneo
  • Through social media mobilization I reached above personal metric goals:
    • Crowdfunded over $5,000 for campaign expenses
    • Singed on over 500 new members to the campaign’s online platform
  • Later joined camping on the ground in Borneo, continuing to write blogs and engage the community network

 

United Conservationists (2012)United-Conservationists_CI-01

Online Community Manager 
Nonprofit, Revolution Campaign

  • Worked with a digital media partner, rGenta, to develop strategy for ‘Revolution’ campaign, environmental education for youth in tandem with the release of Rob Stewart’s film “Revolution” (2012)
  • Reached over 10,000 followers on Facebook prior to release of film
  • Wrote content for Fin Free campaign website, sister project of ‘Revolution’
  • Developed educational content about various environmental issues for youth

350.org (10/10/10)350-logo

National Campaign Coordinator 
Non-profit, Global Day of Action 10/10/10

  • Online & offline tools to coordinate climate “work parties” in every province & territory of Canada for Global Day of Action
  • Regular email blasts to volunteers, providing logistical and media support to local networks
  • Identified creative campaign to profile and assisted in organizing actions in remote communities in Nunavut & PEI
  • Media outreach: wrote press releases, op-eds and earned all-day national coverage with CBC News Network