Toronto Tool Library (2013 – 2014)
Digital Media & Community Manager
Non-profit, Sharing Economy project
- Led digital media strategy: including social media, e-newsletters, blogs & website redesign (launched August 2014)
- Manager of crowdfund campaign to raise funds for second Tool Library location, reaching above goal of $16,000+
- Surpassed metric goals: 30% increase of followers across digital assets and 55% increase of online sales in first 3 months
- Received Google Ad Grant for non-profits of $120,000 annual advertising budget & increased SEO in Google search results
- Produced viral video with 16,000 views & thousands of votes, winning the Live Green Toronto Award
“Orangutan Guerillas” (2013)
Digital Media Strategist
Documentary Film
- Developed strategy for Indy film contest called “Cinecoup,” increasing fan base and engagement for film “Orangutan Guerillas” over 10 week period
- Selected as Finalist of CineCoup contest, only documentary to be selected
- Co-produced rich media content, including weekly videos, pictures and more
- Organized live event with “Live Tweeting” to raise online & offline engagement
DeforestACTION (2012)
Online Campaigner
Non-profit, Borneo anti-palm oil campaign
- Awareness & Fundraising campaign for DeforestACTION, a project with TakingITGlobal to spotlight destructive palm oil plantations in Borneo
- Through social media mobilization I reached above personal metric goals:
- Crowdfunded over $5,000 for campaign expenses
- Singed on over 500 new members to the campaign’s online platform
- Later joined camping on the ground in Borneo, continuing to write blogs and engage the community network
United Conservationists (2012)
Online Community Manager
Nonprofit, Revolution Campaign
- Worked with a digital media partner, rGenta, to develop strategy for ‘Revolution’ campaign, environmental education for youth in tandem with the release of Rob Stewart’s film “Revolution” (2012)
- Reached over 10,000 followers on Facebook prior to release of film
- Wrote content for Fin Free campaign website, sister project of ‘Revolution’
- Developed educational content about various environmental issues for youth
350.org (10/10/10)
National Campaign Coordinator
Non-profit, Global Day of Action 10/10/10
- Online & offline tools to coordinate climate “work parties” in every province & territory of Canada for Global Day of Action
- Regular email blasts to volunteers, providing logistical and media support to local networks
- Identified creative campaign to profile and assisted in organizing actions in remote communities in Nunavut & PEI
- Media outreach: wrote press releases, op-eds and earned all-day national coverage with CBC News Network